Marketing

Through years of experience and continued research and analysis, we have gained a keen understanding of out target rental audience, what drives them and what they're looking for in a vacation, what they're reading and what they're watching. Thus, Outer Beaches' Marketing campaigns can be characterized by one word: Strategy.

We showcase our cottages in the country's top markets through a multi-tiered public relations and advertising program that includes:

• Print, online and television advertising
• Direct mailings
• Local goodwill event sponsorship during peak seasons
• Strategic Partnerships with REAL Kiteboarding (the world's premier kiteboarding company), Ocean Atlantic Rentals, Kitty Hawk Kites and select local restaurants
• Continuous efforts to enhance OBR's online presence and increase search engine visibility.

A cross-section of our marketing activities includes placements in the following:

• Daily newspapers from USA Today to the Virginian-Pilot
• All major North Carolina and Outer Banks guide books
• Local rental and accommodations guides
• Top relevant sports enthusiast publications such as Surfer Magazine, Kiteboarding Magazine, Windsurfing Magazine and Windsport Magazine as well as fishing periodicals
• Specialty publications such as AARP Magazine and AAA World
• Top regional and national websites

Additionally, our in-house marketing department produces a 200-page rental brochure each year, with a readership exceeding 500,000 people. As part of the Outer Beaches family, your will receive a complimentary home listing in this brochure as well as on OuterBeaches.com.

An increasing number of windsport enthusiasts are flocking to Hatteras Island each Spring and Fall, a particular boon to homeowners hoping to increase occupancy rates during the off-season. We've had tremendous success in enticing kiteboarders to book their vacations through Outer Beaches thanks in part to our exclusive partnership with REAL Kiteboarding, "North Carolina's only 100% dedicated kiteboarding center."

Lastly, we don't stop marketing your cottage after peak seasons. "Our goal is to rent your home year-round," says OBR Vice President of Marketing, Scott Leggat. "Our marketing initiatives capture the attraction of the secluded and romantic nature of the Outer Banks during non-peak seasons."

Due to the highly competitive nature of the travel industry, we are constantly changing our specific marketing tactics in order to stay ahead. For more specifics about the Outer Beaches' current marketing program, please call or e-mail Scott Leggat, Vice President of Marketing, at (800) 627-3150, ext. 3287 or scottl@outerbeaches.com.

A Page to Call 'Home' on our Website, OuterBeaches.com

Our website, OuterBeaches.com is recognized as one of the preeminent sources of online information about the Outer Banks and Cape Hatteras today. Check us out online and see for yourself!

With an elegant design, compelling content high ranking among all major search engines, OuterBeaches.com will dramatically enhance your home's visibility. Our web address is featured in all of our print advertising and our online visitorship continues to skyrocket.

Most importantly, our OBR Proprietary Reservation Software offers guests the opportunity to view, tour and even book their vacations in real-time. The site provides guests with helpful information about Hatteras Island as well as up-to-date information about specials, weather, surf and fishing conditions.

Each cottage enrolled in our property management program (or listed by an OBR sales agent) receives its own "home page" with a description and extensive photographs of your home. Virtual tours often increase the occupancy of a cottage and can be made available from our website as well.

For homeowners, we are proud to offer you our OBR Online Property Management package. With a click, this package allows you to:

• View reservations of your home in real-time
• Block off periods to access your home yourself
• Submit Maintenance requests
• E-mail Outer Beaches staff directly
• View vendor links
• Print owner statements

Next ... Real Estate Sales

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Learn more about our company and discover what sets Outer Beaches Realty apart from the rest!

• A Letter From The President
• Did You Know?
• Who We Are
• Our Promise To You
• Marketing
• Real Estate Sales
• Property Management
• Our Employees
• Our Homeowners
• Our Guests