Using Instagram for business is a great idea. Since it is one of the top social media apps, you might be missing out on a lot if you do not already have an Instagram presence for your business.
While it is rare to find a business without an Instagram presence, it is not uncommon to see them struggle to establish themselves on this competitive platform. Of course, every business wants strong engagement on their account to boost their sales and have a better reach with the Instagram audience.
If your business has been struggling to grow a loyal community, here are some of the most important tips to consider.
1. Prioritize Quality Content
If you have just set on the path to establish your Instagram presence, you may be thinking about the best way to win the trust of your readers. The simplest answer to this question is always to prioritize quality content.
The content you create should be able to engage your audience and establish your brand as a reliable authority in the industry. The images you use must be high-quality, and, of course, the content should also be insightful.
When you provide users with a great and insightful experience, they are likely to rely on you for information or entertainment in the future as well. Of course, they will also confidently tag their friends and family members in your post, eventually boosting your engagement rates.
2. Stick to Your Aesthetic
Consistency plays an important role in winning over a user and turning them into a loyal follower of your Instagram account. If you do not have a consistent aesthetic on your business profile, your users may only feel confused and uncertain.
You cannot ignore the fact that visuals are everything on Instagram. If you do not have an aesthetically pleasing feed, you may never be able to establish your business authority in a visitor’s eye. Of course, the importance of consistent aesthetics also boosts your branding efforts.
If your Instagram profile manages to make an ever-lasting impact on your users, they will feel comfortable and confident following your account. Hence, maintaining a good and consistent aesthetic on your Instagram can ensure your business profile’s success.
3. Embrace Video Content
With more than 2.4 million followers, Instagram is one of the most used and loved platforms around the world. One of the reasons people love Instagram so much is that it allows them to engage in different content formats.
From GIFs to infographics, Instagram can be called one of the most accommodating platforms of all. Among all types of content, most users agree that they are inclined towards video content. The video content and its options can open you to a land of opportunities.
According to Sprout Social, more than 91% of Instagram users watch video content every week. Hence, it is safe to say that using video in your Instagram strategy can help engage users who are interested in that type of content.
4. Track Your Progress
Every effort you make to improve your Instagram account makes a significant difference in its engagement for the best. While seeing boosted engagement on your Instagram account may be enough for you to feel satisfied, you can multiply your efforts by figuring out which approach has worked the best for you.
For example, if you buy Instagram likes, you will see an instant rise in your engagement rates. Instead of just enjoying the boost in your engagement rates, you must track how this brilliant effort led to the best interest of your Instagram account.
To see this information, go to your Instagram profile. Tap the menu at the top right of your screen, then select “Insights.” The metrics you’re looking for will be in the “Overview” section. This section includes more detailed information about your progress.
5. Engage with Your Users
Social media platforms such as Instagram have made it so much easier for Businesses or Creators to engage with their audience. Whether your follower has something to say about your services or asks about customer loyalty rewards, you must always respond to them.
Of course, no one likes to be left on read. Hence, you must dedicate your time and resources to engage with your audience. Every customer deserves to feel heard. You should provide them with the satisfaction of feeling special.
Remember that every Instagram follower you have has something to offer. When they engage with you, you must also engage with them. Being proactive in this aspect helps followers feel heard and respected as a follower.
6. Use Location Tags and Hashtags
Another great way of boosting engagement on your Instagram account is to ensure the usage of location tags. This can especially be beneficial if you are trying to drive traffic to a business outlet or in an event where you need more traffic.
Of course, you cannot overlook the importance of using hashtags in your posts either. Adding hashtags to your Instagram posts can make your Instagram account highly searchable. If a user follows one of your listed hashtags, your post might even show up directly in their feed as well.
Hashtag research is very simple if you know how to do it. The best way is to start typing in terms relevant to your industry and see what suggestions pop up. Use the ones with 5,000-100,000 associated posts to maximize engagement on your account.
7. Benefit from Instagram Stories and Reels
While using tools as crowded as Instagram, you must always look for ways to make the best of your presence. One of the best ways to do so is to ensure that you incorporate Instagram Stories and Reel features in your posting strategies.
You can use Instagram Stories, Reels, and Live features to capture the attention of your audience. They offer new opportunities for engagement and grab the attention of your audience, especially considering the users with a short attention span. Using several formats of engagement on Instagram can boost your chances of engagement.
